On the same page: AACE 2015 Facebook Insights

“The nature and popularity of Facebook itself challenges the idea of what an educational application should look like. Facebook puts the social community first, with content—including, but not limited to, educational content—being the medium of exchange between them.” Stephen Downes, 2007

AACE’s Facebook page is a public space that serves as a marketplace for ideas, starting point for discussions and entryway for inquiries. We use Facebook insights data to understand how people are engaging with AACE:

• AACE’s Facebook page has over 4,800 fans.
• During 2015, AACE gained more than 300 new followers.
• With over 100 messages, this was by far the busiest year for AACE on Facebook.
• Between 300 and 9,000 people are reached per week.

Facebook offers a well of information about the people interested in an organization, concept or topic. For AACE it is particularly rewarding to see the international mix that characterizes the connections in our network: Though the majority of followers are from the United States, over 45 different countries are represented.

We use the AACE Facebook channel primarily to share conference announcements, new blog posts and quotes from the edtech community that we believe to have the potential to spur substantial debates.

Some of the most shared quotes and posts on the AACE page came from Doug Belshaw, Tony Bates, Jane Heart, Audrey Watters, Steve Wheeler, Martin Weller, Eddie Goose, Donna Murdoch, Matt Osment and Christopher Pappas.

We compiled a list of 20 most shared quotes – a great way to review some of the past year’s events in the edtech community. http://blog.aace.org/2016/01/06/aace-facebook-top-20-quotes-2015/

More Information

Do you want to learn more about Facebook as a tool for community building, organizational communication or professional growth? Review these resources found in the EditLib Digital Library catalog:

Brooks, C. (2014). Faculty, Community, Information Sharing, and Professional Support in the Age of Facebook. In M. Searson & M. Ochoa (Eds.), Proceedings of Society for Information Technology & Teacher Education International Conference 2014 (pp. 722-726). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE).

Briggs, T.J. (2013). Writing a Professional Life on Facebook. Kairos: A Journal of Rhetoric, Technology, and Pedagogy, 17(2). Video available online.

Sarsar, F. & Harmon, S.W. (2012). Facebook as a Learning Environment (FOLE): Graduate Students’ Perspectives. In P. Resta (Ed.),Proceedings of Society for Information Technology & Teacher Education International Conference 2012 (pp. 3759-3763). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE).

Goulart, E. & Gollner, A. (2012). Facebook as an Organizational Communication Tool: A Brazilian Study. In T. Amiel & B. Wilson (Eds.),Proceedings of EdMedia: World Conference on Educational Media and Technology 2012 (pp. 37-42). Association for the Advancement of Computing in Education (AACE).